The basic thinking was that by speaking directly to women we could appeal on some level to both markets: gay men would still buy it, since they were fine with, and maybe not even averse to, enjoying something not overtly aimed at them. But that, if we marketed it the other way, the reverse would not hold true: no woman was going to buy gay male porn.
That’s former Playgirl editor Jessanne Collins in a revealing interview with Salon to promote her new ebook on running the famous male nudie mag. Read about the challenges of appealing to a female readership and a largely secret gay following, and about the many hilarious euphemisms for the penis found in the company’s epic thesaurus. ” Purple-helmeted warrior of love” anyone?
